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Enhancing OEM Service Revenue Growth: Overcoming After-Sales Challenges

Author | Stefan Terblanche, Pragma Partner Consultant Over the last decade, more and more Original Equipment Manufacturers (OEMs) have targeted after-sales services as a value-adding offering to complement their traditional focus on capital sales. Margins on capital equipment have been under pressure, and support from OEMs has become an important selection criterion in evaluating and […]

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